The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth
Agency: Serviceplan / Munich
Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving
Agency: Young & Rubicam / New York
Client: Ad Council Category: Public Service / Television - Campaign
Action Greenpeace
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide
Agency: DDB Canada/Toronto / Toronto
Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker
Agency: DDB Singapore / Singapore
Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask
Agency: Grey Worldwide India / Mumbai
Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal
Agency: Ogilvy New Zealand / Auckland
Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book
Agency: TAXI Canada / Toronto
Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Television - Single
PR
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Lecture Hall
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Child Pornography
Agency: BETC Euro RSCG / Paris
Client: ECPAT/Air France Category: Public Service / Television - Single
Desperate
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Television - Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Public Service / Television - Single
Tracey
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Single
Anti Knife Crime - Physical
Agency: RKCR/Y&R / London
Client: Home Office Category: Public Service / Television - Single
Father and Son
Agency: The Sweet Shop / Auckland
Client: Starship Category: Public Service / Television - Single
$1 for Dirty Water
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard
Agency: Colenso BBDO / Auckland
Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible
Agency: JWT Melbourne / Richmond
Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster
Agency: McKee Wallwork Cleveland / Albuquerque
Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
It's Your Call
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music
Agency: Leo Burnett Iberia / Madrid
Client: WWF Category: Public Service / Radio - Single
At the same time
Agency: Serviceplan / München
Client: Unicef Germany Category: Public Service / Radio - Single
Baby
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Radio - Single
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
Economy versus environment
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan
Agency: DDB Brasil / Sao Paulo
Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Sport BC
Title:
Life Preserver / Dunk Slam / Post-Its
Category:
Public Service / Television - Campaign
Annual ID:
10331T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Drive Alive
Category:
Public Service / Television - Campaign
Annual ID:
10332T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough Trust
Title:
Domestic Violence
Category:
Public Service / Television - Campaign
Annual ID:
10333T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / Munich
Client:
International Society for Human Rights
Title:
The truth
Category:
Public Service / Television - Campaign
Annual ID:
10334T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Ad Council
Title:
Youth Reckless Driving
Category:
Public Service / Television - Campaign
Annual ID:
10335T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Action Greenpeace
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10304A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada/Toronto / Toronto
Client:
Fatal Light Awareness Program (FLAP)
Title:
Field Guide
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10305A
Award:
2010 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Singapore Environment Council
Title:
Solar Cooker
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10306A
Award:
2010 Advertising Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Ojus Medical Institute
Title:
AIDS Mask
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10307A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Pop-up Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10308A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
The Asthma and Respiratory Foundation of New Zealand
Title:
Donations Appeal
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10309A
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Covenant House
Title:
Street Kids Christmas Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10310A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Public Service / Television - Single
Annual ID:
10320T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
PR
Category:
Public Service / Television - Single
Annual ID:
10321T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Lecture Hall
Category:
Public Service / Television - Single
Annual ID:
10322T
Award:
2010 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
ECPAT/Air France
Title:
Child Pornography
Category:
Public Service / Television - Single
Annual ID:
10323T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Desperate
Category:
Public Service / Television - Single
Annual ID:
10324T
Award:
2010 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
INPES
Title:
Chance
Category:
Public Service / Television - Single
Annual ID:
10325T
Award:
2010 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Public Service / Television - Single
Annual ID:
10326T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Public Service / Television - Single
Annual ID:
10327T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Tracey
Category:
Public Service / Television - Single
Annual ID:
10328T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Home Office
Title:
Anti Knife Crime - Physical
Category:
Public Service / Television - Single
Annual ID:
10329T
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Starship
Title:
Father and Son
Category:
Public Service / Television - Single
Annual ID:
10330T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
$1 for Dirty Water
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10289A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Papakura District Council
Title:
Bleeding Billboard
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10290A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Crash
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10291A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Hospital
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10292A
Award:
2010 Advertising Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Australian Childhood Foundation
Title:
Invisible
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10293A
Award:
2010 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
theNewOrleansProject.org
Title:
New Orleans FEMA Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10294A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
Champagne Glass
Category:
Public Service / Radio - Single
Annual ID:
10312R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
It's Your Call
Category:
Public Service / Radio - Single
Annual ID:
10313R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Heaven Radio
Category:
Public Service / Radio - Single
Annual ID:
10314R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
WWF
Title:
Crappy Music
Category:
Public Service / Radio - Single
Annual ID:
10315R
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Annual ID:
10316R
Award:
2010 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Baby
Category:
Public Service / Radio - Single
Annual ID:
10317R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
10311A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10281A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
MASP (museum)
Title:
Walker Evan
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10282A
Award:
2010 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Hospital Aleman
Title:
Children Do
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10283A
Award:
2010 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10284A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited
Title:
Choking Lives
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10285A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society For Human Rights)
Title:
Organs on Offer Supplement
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10286A
